Presented By: Mark Smith, EVP and David Spaulding, VP, Sales Consulting, Portrait Software
Now On Demand - Live Date August 2007
As firms increasingly focus on organic growth, contact centers (which span phone and Internet channels), are expected to drive cross-selling efforts as well as strengthen customer relationships. By enabling multi-channel interaction, delivering a total view of the customer and providing real-time guidance to agents, takes your customer interaction to the next level of performance.
For companies to capitalize on customer interaction optimization, they will first need to understand the reasons why and the ROI that comes with investing in such solutions. Using case studies, this webcast will discuss the six elements that go into capturing the quantitative (hard) and qualitative (soft) benefits relative to the costs of implementing a solution.
--Increased revenue--Cost reduction--Cost avoidance
--Software and Hardware costs--Implementation costs--Training costs
In the face of fierce competition, every customer-focused organization faces the challenge of managing their customer communications across many different channels. This webcast shows you how you can optimize these interactions.
Webcast Presenters:
Mark Smith, a 15-year veteran in customer analytics and data management, heads up the Interaction Optimization Division at Portrait Software. Prior to joining Portrait, Mark co-founded Quadstone – a company reputed for its innovative customer analytics solutions serving financial, telco and retail organizations.
David Spaulding, VP, Sales Consulting for the Interaction Optimizer division of Portrait Software. He has over 15 years of experience selling and implementing innovative Database Marketing and Campaign Management solutions across most industry vertical markets.
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