Who We Are
Corporate Office: 5343 Paylor Lane, Suite 100, Lakewood Ranch, FL 34240
Cyber M@rketing Services has focused on the implementation of marketing programs in the contact center and software industries. The principals of the company have over 40 years of experience in these industries.
Founded in 1995, CRMXchange has long been recognized as a premiere destination on the Internet for the exchange of information and ideas on customer relationship management, sales, contact center, and telemarketing issues. Today, the site offers a wide variety of resources for CRM professionals. CRMXchange has developed unique insights into the kinds of business intelligence and professional development programs required for successful contact center operations. And as pioneers of the Internet, CRMXchange understands the profound role the Web can play in the all-important arena of peer-to-peer communication. Known by our audience as the “event site,” CRMXchange has gained a reputation as experts in the hosting and marketing of webcasts and other online events.
For two decades Sheri Greenhaus has been involved in nearly every aspect of contact center management, both as a contact center executive and later a successful consultant.
As Director of Hart Hanks Telemarketing, Sheri oversaw the entire Hart Hanks call center operation. Her responsibilities included the company's critical sales and customer retention programs, hiring and training of agents, and the development of compensation programs.
At CRC Information Systems, where she was Vice President of Marketing, Sheri was responsible for sales and marketing strategies for this scripting database company.
Sheri began her contact center career at Dun & Bradstreet; the first automated outbound call centers in the country. There, she was responsible for acquiring and maintaining major accounts.
Following her corporate career Sheri founded Greenhaus Connection, a successful consulting firm specializing in the setting up of call centers and brokering of contract work for external sources.
In 1995 she and Larry Matte entered into a joint venture with TeleProfessional Magazine and launched the Tele-M@rket, a Web site devoted to contact centers (later renamed CRMXchange).
Sheri's contact center marketing expertise and extensive knowledge of the Internet and Larry's sales, marketing, and financial planning background have blended effectively to create one of the contact center industry's most popular and successful Web sites.
Sheri holds a BS degree from University of Connecticut and a Certificate Degree in Direct Marketing from New York University. She studied at the American Academy of Dramatic Arts in New York.
Prior to founding CRMXchange, Larry Matte had for more than 30 years held senior level marketing, sales, training, and product management positions at such companies as Burroughs Corporation, Nixdorf Computer, Monroe Systems for Business, and Olivetti Corporation.
Larry also was Senior Director of Marketing at The Ultimate Corp., early innovators in the use of telemarketing for vertical market lead generation. In this position he was responsible for marketing efforts in support of both direct and reseller sales channels. Larry also served as Senior Vice President of Sales and Marketing for CRC Information Systems, a major provider of scripting and data base software for call centers.
Following six years as a successful marketing consultant he became aware of the growing interest among his clients in the Internet's marketing possibilities.
He quickly came to the conclusion (obvious now, not so obvious then) that people would frequent web sites for unbiased, reliable, timely information presented in innovative ways. Sheri Greenhaus, with whom he had worked with at CRC, and who also was consulting, came to a similar conclusion.
In 1995 they entered into a joint venture with TeleProfessional Magazine and launched the Tele-M@rket, a Web site devoted to contact centers (later renamed CRMXchange).
Larry's sales, marketing, and financial planning background dovetailed nicely with Sheri's extensive knowledge of the Internet and contact center marketing and has resulted in a highly successful Internet business venture.
Larry holds a BBA degree in Public Administration from City College of New York and has completed advanced marketing/business courses at New York University. He has spoken on Internet marketing issues at conferences sponsored by both the American Teleservices Association and ICCM.