Presented By: Hovav Lapidot, VP Product Marketing, eGlue
On Demand: Live Date: September 2007
Consumers now demand that every interaction is efficient and valuable. And customer interactions are complex and unpredictable. The outcome can only be optimized by continuously adapting and responding in real time. To achieve this, the capabilities of all customer systems must be focused on the moment of interaction. e-Glue, a global leader in this field, will explore strategies for success, and explore how to achieve an efficient and optimum result during every customer interaction.
We discuss the required capabilities for companies wishing to manage each interaction towards the optimal business outcome:--How to understand the context of the interaction--How to make the best decision, based on pre-call and contextual information, on what should be done during every interaction--How to best influence the course of the interaction, balancing between different and competing business objectives.
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