Presented By: Ric Kosiba, President, Bay Bridge Decsion Technology
On Demand: Live Date June 2008
Sometimes momentum carries our industry to do some fairly whacky things. We believe that the process by which we forecast is one of those things. Too often, there is intense focus and scrutiny on forecast “error” and the mechanics of the forecast process, when there should be a spotlight on changes in the business or the business environment. Variances to forecast often foretell changes rather than describe error. In this session we discuss:
-- the forecasting process and its relationship to the overall long-term planning process; issues with using standard measures of forecast error; and how forecasting the right things may even be more important than more accurately forecasting your call volumes.