When companies integrate their on demand or enterprise CRM applications with other business systems using desktop integration, they enable the solution to share information with other systems, streamline processes, enforce business rules, and deliver the promised ROI of CRM. Other CRM integration options – application connectors, middleware, integration hubs, mash-ups, etc. – are typically more complicated, take longer to implement, increase costs, and are not as agile. Learn more about desktop integration as an alternative approach to integrating your CRM application.