Presented By: Donna Fluss, Principal, DMG Consulting ; Compliments of Spanlink Communications
Live Date: March 2007
In an era where outstanding service is the primary differentiator between otherwise commoditized products and services, leading enterprises must adopt a customer-centric culture. This means that service organizations – contact centers, field service, inside sales – have to deliver a consistently outstanding customer experience. Customers prefer to do business with companies that demonstrate an ongoing commitment to their well being. Sounds easy but isn’t. The customer relationship management (CRM) movement, with billions of dollars in investments, has not yet gotten sales, marketing and service organizations to share the same customer satisfaction and revenue goals. Join this webcast and learn the key steps to building a customer-centric culture that will give your company a strategic advantage.