Customer: The Strategic View

Customer: The Strategic View was designed to address the strategic issues and concerns of senior executives responsible for managing the customer life cycle.   Each Executive Web Workshops was delivered by the leading authorities and experts on each subject.

The agenda covers the complete customer lifecycle.   The workshops address issues from designing and launching a customer strategy to selecting the right customers and building powerful loyalty programs.   It covers the information that attendees need to know to grow and manage their customers’ relationships profitably.

This series is brought to you compliments of Spanlink Communications.  There is no cost for you to download these webcasts On Demand

Bonus White Paper: Delivering Top Notch Quality in a Virtual World  

Session 1


Customer Centric Strategies
Lior Arussy, President, Strativity Group

Available Now

Session 2


Organizational Readiness
Donna Fluss, President, DMG Consulting

Available Now

 Session 3


Retention Strategies - Building Relationships to Last
Sheryl Kingstone, Director, Program Manager, Customer-Centric Strategies service, Yankee Group

Available Now