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Winning CX Gold - How to Earn a “Perfect 10” on Every Interaction
Presented By: NICE
Live Date: June 20, 2024. PLEASE SIGN IN FOR THE RECORDING.
Presented by: Michele Carlson, Director of Product Marketing, and
Sabra Richardson, Senior Product Marketing Manager, NICE
About the Webcast
The meeting discussed the importance of using a single
platform with purpose-built AI to improve customer experience, analyze agent
soft skills, prioritize development efforts, and accelerate data-driven
decision making for organizations.
Highlights:
- The webinar discusses the importance of providing excellent customer experiences and the negative consequences of not meeting customer expectations.
- Using a single platform for all interactions allows for a personalized customer experience and provides agents with instant context from past interactions.
- Purpose-built AI trained on customer conversation recordings and digital interactions is crucial for improving customer experience and ensuring brand alignment.
- Analyzing agent soft skills through AI evaluation can lead to increased overall CSAT and improved coaching opportunities.
- Using AI to analyze customer intents and agent tasks can help prioritize development efforts for self-service options and increase digital resolutions.
- There are many benefits of using AI in improving key performance indicators (KPIs) such as CSAT, average handle time, retention, sales effectiveness, and close rates.
- AI can be used to augment agents with information and automation, providing real-time guidance and suggested responses based on past interactions and conversational intelligence.
- Accelerating data-driven decision making is important for organizations, but it can be difficult when data is siloed across different platforms.
- Democratizing access to data across the organization can speed up decision-making by enabling faster access to relevant data.
- Generative AI can be used to query databases and ask questions without the need for complex coding or SQL.
About the Presenters
Michele Carlson, Director of Product Marketing, NICE
Michele is an expert in AI-powered analytics technologies that enable businesses to create better experiences for their customers. In her role as a Director of Product Marketing, Michele brings a warm, energetic approach to connecting businesses and consumers with technology to drive results. Her experience with AI and analytics in customer experience and contact centers spans nearly two decades – far before it was “cool.” Michele has a diverse background in the AI and analytics space, including product management, data analysis, QA engineering, change management, along with agent and supervisor performance coaching. Outside of work, Michele is a mom of four, and enjoys skiing and yoga.
Sabra Richardson , Senior Product Marketing Manager, NICE
Sabra is a Senior Product Marketing Manager for NICE with an extensive
background in product marketing for software and IT services firms. She enjoys
exploring the many ways technology supports customer experience, improves
employee experience, and drives business transformation.