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How to Measure Your CX Maturity Using the Five Compass Points of Success
Live Date: August 20, 2024. PLEASE SIGN IN FOR THE RECORDING.
Presented by Edwin Margulies, Chief Evangelist, Nextiva
About the Webcast
How do you get to where you want to go? How do you achieve
modern customer experience mastery?
You identify where you are and what’s possible. Then map
your path to success. 30-year customer experience veteran, Edwin
Margulies, has the guiding map. He literally wrote the book on achieving CX
maturity.
In this webinar, Margulies will
provide key takeaways from his book, ”Mastering the Customer Experience”. He will
explain the model he uses to help contact center customer experience
professionals visualize the intersection of their current landscape and their
desired outcomes and create a strategic approach to achieving an amazing
customer experience. Then, he'll show how these factors connect to five
key areas he calls the "Five Compass Points of Success."
You’ll
also get a sneak peek of where it all begins — the essential steps he uses in
his 8-Step Discovery Process for excellence.
After
this webinar you’ll be able to:
- Measure your CX maturity using the Five
Compass Points of Success
- Map your CX use cases using an easy
characterization method
- Identify high-ROI use cases that are great
candidates for AI and automation
- Envision your future state and the mileposts along the way
About the Presenters
Edwin Margulies, Chief Evangelist, Nextiva
Nextiva's Chief Evangelist, Edwin Margulies, is a serial
entrepreneur passionate about customer experience (CX), usability, and human
factors engineering. Over the course of 45 years, he has authored 18 books,
many of which focus on customer satisfaction, including "Mastering the
Customer Experience," "How to Audit and Benchmark Your Voice Response
System," and the "Web Site Usability Almanac."
edwin.margulies@nextiva.com