Dave Hoekstra, WFM Evangelist, Calabrio
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Dave has spent his entire professional career in customer service, but it wasn’t until he found WFM that he found his true passion. With over 20 years in WFM, Dave has gained insight into the real world challenges of working in today’s customer service. He is one of the few people who truly gets excited when someone wants to talk about Real Time Adherence or Net Staffing reports.
Dana Shalev, Head of Product Marketing, NICE
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Dana is a veteran marketing professional with more than ten years of experience in product marketing and content creation. Dana brings vast experience working for leading global companies in diverse industries. Her forte is turning technology into a story focused on value to customers, and her passion is building close relationships with customers. Today, Dana is the head of product marketing for the NICE WEM line of business, specializing in recording, compliance, performance optimization, and workforce management.
Trudy Cannon, Senior Director – GTM Strategy, Verint® Workforce Engagement Management Solutions
Trudy
Cannon is Verint’s Senior Director of GTM Strategy supporting the Workforce
Engagement Management suite. In this capacity, she is responsible for
driving go-to-market strategy, developing offerings, building tools, messaging,
collateral, and sales enablement materials to support market growth.
Trudy
joined Verint in 2011 and has held the role of Application Consultant in the
Services organization and Solution Consultant in Solution Sales supporting WFE
before joining the go-to-market team. With over 30 years’ experience in
contact centers, prior to Verint, Trudy held management positions with the
largest telecommunications provider, a multinational financial services
corporation and a major airline.