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Introducing the Customer Experience Myths Guidebook

A CX myth is something widely believed or implemented that is based on “how we’ve always done it” thinking, rather than delivering truly innovative customer experiences.

What CX myths are holding organizations back from top-level customer experience performance? What can companies do to find solid ground and move forward successfully?

In this guidebook, we answer those questions and more as we explore three key myths and two strategies that you can use to replace them.