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2022 Website Design Trends for a Stellar User Experience

 

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Recent research on customer experience reveals that “Consumers will pay a 16% price premium for great customer experience.” There are quite a few things involved in providing your customers with the best experience possible. But one of the most notable is a stellar user experience on your website.

The usability of your website is so vital to keeping customers engaged with and coming back to your site and business. A positive user experience also leads to a more positive brand image.

Before diving into five website design trends that will help you create a stellar user experience in 2022, let’s talk about why user experience is important and its true value to a company.

Why User Experience is Important and What is its True Value?

As stated above, user experience is essential because of its impact on the entire customer experience. For instance, if someone has a terrible experience on your website, they aren’t likely to interact with your brand any further, let alone make a purchase with your business.

In other words, a bad user experience hinders the journey to becoming a customer. As a result, a business’s profitability and longevity are directly impacted because they can’t attract or retain customers.

On the other hand, putting the user experience at the forefront of your website design shows customers that you understand who they are and what they need. And when you know your customers, you can increase their satisfaction, build brand loyalty, and boost sales.

Now, let's look at five website design trends you can implement to ensure your visitors have the best user experience with your site this year.

Five Website Design Trends for a Stellar User Experience in 2022

It’s time to put user experience at the forefront of your website design. Here are five trends to take seriously in 2022 to ensure your website is all about the user.

The Need for a Team

First, as easy as it is to put together and maintain a website on your own with the help of a website builder, you must be open to expanding your team in 2022.

A team of people with various website design-related specialties is a true advantage for your company in 2022. The website design process is incredibly detailed and tedious. You want a team with diverse perspectives and talents. In addition, you want to build a team with design thinking in mind so that you’re more readily able to creatively solve problems and keep humans at the forefront of those solutions. By doing so, you’ll also be able to empathize with your customers and build a platform that is easy for them to use.

It’s also important to consider how the remote work trend impacts website design teams. Technology and the likelihood of continued advancements in building a solid remote workforce will expand the power and productivity of your website design team in 2022 and beyond.  

Sustainable UX design is also a website design trend to execute in 2022 to give visitors the best experience possible.

Sustainable UX Design

Experts say the following about Sustainable UX design: “User Experience (UX) designers can help fight carbon-producing digital waste by focusing on making content as discoverable as possible and reducing the data load of that content.”

Sustainable UX design is growing in popularity as the fight to help the planet continues. Implementing sustainable design practices has obvious benefits for the environment. But, at the same time, it also means advantages for your visitors, like faster page load times, simplistic designs, and a smoother online experience.

Another website design trend to implement for a stellar user experience is to make accessibility more of a priority.

Accessibility Must be a Priority

You should appreciate accessibility as more than just a trend for 2022. Instead, making your website more accessible should be an ongoing project and priority. In addition, you should aim for your website to be as inclusive as possible to ensure you don’t neglect the massive pool of your customers living with a disability.

Be sure to study accessibility standards and audit your website against them. Then, you can work on your most pressing accessibility issues first and continue down the list until your site adheres to accessibility standards entirely.

Content’s continued importance is another website design trend to look out for in 2022.

Content Will Continue to Matter

Content will continue to be a considerable component of providing your visitors with a stellar user experience. Stale, irrelevant content just won’t do in 2022. Neither will focusing more on quantity than quality.

You must consistently publish content on your website, but be sure it’s of the highest quality. You should also diversify the type of content you use on your website. For example, experiment with various types of content, including images, written, video, and interactive content, to keep visitors engaged on your website for longer.

You should also consider the growing relationship between the Metaverse and website design when designing your website in 2022.

The Metaverse and Website Design

There is a budding relationship between the Metaverse and website design. If you aren’t yet familiar, the Metaverse is a network of 3D virtual worlds that are focused on social connection, digital economy, and engaging with advanced technologies.

Because the Metaverse is growing in popularity, you must explore how Metaverse design techniques influence how websites are created and what design elements we include in them. For example, avatars, 3D visualizations, virtual reality concepts, and other 3D design elements will become more prominent in website designs in 2022.

Ultimately, the Metaverse has prompted consumers to value interactivity, visual storytelling, and flair in all of their online engagements.

Conclusion

However you decide to go about designing your website, you must make a stellar user experience the main priority.

User experience is so important because of its place in the overall customer experience. In addition, its value to any company lies in its direct impact on profitability and customer relationship development.

Start with the five website design trends above to create an incredible user experience for all visitors.