Home > Columns > CRM Columns

Is the Customer Always Right?

CrmXchange

Presented By: CrmXchange



Contributed article by Thomas Jackson

thomasjackson image 1

The phrase "the customer is always right" is often used to justify giving the customer what they want, even if it's not what's best for them. However, this isn't always the best course of action.

In some cases, it's necessary to explain to the customer why their request isn't possible or why it would be detrimental to their interests. For example, if a customer asks for a refund after using a product for several months, it's important to explain that the product can't be refunded because it's been used.

Otherwise, the customer might continue to use the product and then ask for a refund, which would put the business at a loss. In other cases, the customer might be asking for something that's simply not possible, such as a product that doesn't exist.

In these cases, it's important; to be honest with the customer and let them know that their request can't be fulfilled. By being upfront and honest with customers, businesses can build trust and create long-lasting relationships. In this guide, we will look at when it's appropriate to tell the customer they're wrong and how to do so in a respectful and helpful way.

Why Customers Might Be Wrong

Let's face it; the success of any business depends on its ability to generate repeat customers. To do this, businesses need to understand customers’ behavior and provide a good product or service at a fair price. However, customers might not be happy with the product or service they receive in some cases.

There are five reasons why this might happen:

I. The customer might have unrealistic expectations

A perfect example is when a customer buys a new car expecting it to drive like a race car. In reality, the car is just a regular one with no special features. Another practical example is that the customer might be misinformed about the product or service.

For example, a customer might believe that a particular brand of electronics is the best on the market when in reality, there are better options available. In these cases, it is important for businesses to stand their ground and refuse to provide a refund or exchange.

II. The customer might be unhappy with the product or service for reasons that are out of your control

In some cases, the customer might be unhappy with the product or service for reasons that are out of your control. For example, a customer might receive a defective product. In this case, it's important to offer a refund or exchange.

However, there are also times when the customer is simply not happy with the product or service, and there is nothing that can be done to change their mind. In these cases, it is important to stand your ground and explain why the product or service is not right for them. This can be difficult, but it is important to remember that the customer is not always right.

III. The customer might be trying to take advantage of you

Did you know that there are people who make a living by scamming businesses? These people are called "scammers,"

They often target businesses that offer refunds or exchanges. Scammers will often purchase a product, use it for a short period of time, and then return it for a full refund.

In other cases, scammers will try to get a free product by claiming that they received a defective one. It is important to stand your ground and refuse to provide a refund or exchange in such cases.

IV. The customer might be acting out of emotion

In some cases, the customer might be acting out of emotion. For example, a customer might be angry because they were treated rudely by a staff member. It is important to apologize and try to resolve the issue in these cases.

However, there are also times when the customer is simply acting out of emotion, and there is nothing that can be done to change their mind. In these cases, it can be helpful to explain why the product or service is not right for them. This can be difficult, but it is important to remember that the customer is not always right.

thomasjackson image 2

How to Tell the Customer They're Wrong

There are several ways to tell the customer they're wrong. The most important thing to remember is to be respectful and helpful. Here are some tips: 

  • Be upfront and honest  

The best way to tell the customer they're wrong is to be upfront and honest with them. Explain why their request is not possible or why the product is not right for them. 

  • Be respectful  

It's important to remember that the customer is not always right, but that doesn't mean they're wrong all the time. In some cases, the customer might act out of emotion or have unrealistic expectations. In these cases, it's important to be respectful and try to help them understand why the product or service is not right for them. 

  • Be helpful  

Let's face it; even though the customer is not always right, they're still the customer. In some cases, the best way to tell the customer they're wrong is to be helpful, empower them and try to resolve the issue. For example, if the customer is unhappy with a product, you can offer to exchange it for a different one. 

  • Do not argue  

Arguing with the customer is never a good idea. Not only can it make the customer angry, but it will also make you look bad. If the customer is being unreasonable, it's best to simply end the conversation and move on. 

  • Do not give in  

Even though it can be tempting to give in to the customer's demands, it's important to remember that the customer is not always right. In some cases, giving in will only make the problem worse. For example, if the customer is asking for a refund or exchange that they are not entitled to, giving in will only encourage them to continue making unreasonable demands.

Closing Thoughts

Businesses should always strive to provide the best possible customer service. However, it's important to remember that the customer is not always right. Having a solid policy in place for handling customer complaints will help you deal with these situations professionally and respectfully.

Author Bio  

Thomas Jackson is a New York-based freelance content writer who has published multiple Superiorpapers. Currently, he’s contracted to a top essay writing service in New York. Since he was a kid, Thomas has written several songs. He gets his ideas from the live performances he gives in front of close friends and family members.