FOR IMMEDIATE RELEASE
Webinar: Marketing in the era of misinformation: balancing brand differentiation, authenticity and trust
In today's polarized marketing landscape, building a strong, authentic brand that resonates with customers is crucial. Emotional connection often surpasses factual accuracy however, one negative campaign can destroy a brand overnight. Success requires agility, transparency, and a deep understanding of the audience's values and emotions. Brands must align with consumers' identities.
This webinar will equip you with cutting-edge strategies to align your brand's core values with customer expectations, leverage social listening for deeper insights, and create meaningful content that fosters lasting relationships.
On August 22, join TNT Sports, J.P. Morgan and Dentons as they provide actionable insights and strategies to enhance brand relevance, build trust, and create meaningful connections with their audience in today's complex digital ecosystem.
Key takeaways from this discussion:
Learn to create a cohesive brand identity by aligning your mission, vision, and core values, resulting in authentic messaging and a compelling brand narrative that resonates with customers.
Discover the importance of using social listening tools to understand customer sentiment, track brand mentions, and identifyemerging trends, enabling more informed marketing decisions.
Gain insights on balancing brand safety with bold messaging, addressing societal challenges, and maintaining trust in an era of increased scrutiny and disinformation, including the impact of GenAI.
Invaluable insights from our esteemed panelists: