The Customer Data Platform Institute has recently certified Progress® Sitefinity Insight® as a RealCDP™, recognizing it as one of the strongest customer data platforms (CDP) for content management systems (CMS) and the web. This certification is a testament to Sitefinity Insight's multiple AI-powered features and seamless CMS integration.
The CDP market has seen rapid growth due to the increasing need for personalized customer experiences, effective data management, and compliance with data privacy regulations. CDPs are crucial for marketers, providing a unified view of customer data, which enables personalized and effective marketing strategies that drive business growth.
Sitefinity Insight, part of the Progress Digital Experience (DX) portfolio, offers an intuitive user interface with essential CDP capabilities such as data collection, profile unification, audience segmentation, user journey, campaign performance analysis, and AI-driven content optimization. These features allow marketers to deliver personalized content and achieve their business outcomes.
Jim MacNeil, Vice President of Marketing at Cambridge Innovation Institute, praised Sitefinity Insight, stating, "It empowers us to analyze lead generation patterns and consistently capture highly likely-to-convert leads." He highlighted the platform's role in creating impactful customer journeys and opening new revenue opportunities.
The RealCDP certification program identifies companies that meet the product performance and functionality requirements essential for managing customer data effectively. Vendors undergo an intensive audit by an independent firm to help marketers navigate the CDP vetting process and ensure they receive the capabilities a CDP should provide.
Loren Jarrett, EVP & GM of Digital Experience at Progress, expressed excitement about the certification, saying, "It validates our efforts to deliver a solution that empowers businesses to unify their customer data, drive personalized marketing strategies, and achieve superior results."