The 5 Keys to Improving Customer Experience with Digital Feedback
Live Date: April 20, 2017. PLEASE SIGN IN FOR RECORDING
Presented by Brian Koma, Vice President & CX Practice Leader, Verint Systems; and Karen Gliwa, Vice President Insights, OpinionLab, a Verint company
About the Webcast
As more customer interactions are being driven to the web, mobile web and apps, organizations must increasingly rely on customer feedback from digital channels. Unfortunately most customer experience programs fail to incorporate feedback from digital properties due to several common – and easily avoidable -- mistakes.
You will learn:
- The key elements of successful holistic customer experience programs
- How web, mobile web and mobile apps users are changing the game for brands
- The important role played by Digital feedback and how it can enhance your customer experience program
- The 5 keys to successfully incorporating Digital feedback that can bring value quickly and improve loyalty.
About the Presenters
Brian Koma, Vice President & CX Practice Leader, Verint®
Brian leads Verint's Customer Experience practice and works with Verint customers around the world on programs that have been proven to heighten customer loyalty, reduce customer effort and advance advocacy. He also shares best practices on CX programs with professionals across the globe through speaking engagements, web seminars and other thought leadership channels.
Karen Gliwa, Vice President Insights, OpinionLab, a Verint® Company
Karen leads the Insights Services Group at OpinionLab. The group specializes in designing digital CX programs that uncover actionable insights linked to positive financial outcomes.