5 Steps for Getting Digital Transformation Right to Meet Modern CX Demands
Presented By: Five9
Live date: December 5, 2017. PLEASE SIGN IN FOR RECORDING.
Presented by: Zeus Kerravala, Principal Analyst, Zeus Kerravala Research, and Darryl Addington, Director of Product Marketing, Five9
About the Webcast
Customers experience a brand through digital channels. Your competition is meeting their customers on the digital playing field and finding new ways to sell, service, and market better.
Digital transformation...not just a buzzword...a necessary rethinking of business to meet new demands. Companies that digitally transform see the shifting landscape and leverage the latest technology to streamline and optimize employee behaviors, processes, and habits that directly impact the customer experience.
Join this discussion about digital transformation and its impact on the most critical aspect of your business: the customer experience. You will learn:
- Why many companies are struggling to take the next step in their evolution.
- The requirements for a successful transformation.
- The contact center’s central role in the customer experience and the steps that can be taken to achieve brand differentiation.
- How to work with your technology partners that will set the stage for a successful transformation.
About the Presenters
Zeus Kerravala , Founder and Principal Analyst, ZK Research
Kerravala provides a mix of tactical advice
to help his clients in the current business climate and long term strategic
advice. Kerravala provides research and guidance to the following constituents: end user IT and network managers, vendors of IT hardware, software, and services, and the financial community looking to invest in the companies that he covers.
Darryl Addington, Director of Product Marketing, Five9 Inc.
Darryl has more than 22 years of experience in the
contact center. Prior to Five9, Darryl worked at 8x8, Genesys, Intervoice, and
Edify, in various roles including: Solution Marketing, Product Marketing,
Product Management, and Solution Engineering. He specializes in vertical
marketing, integrating data intelligently into service and sales environments,
and learning about and solving the challenges enterprises face when building a
differentiated customer experience.