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Best Practices in Customer Callback Strategy Design and Implementation

Customer loyalty is a focus for most business organizations… yet it can be hard to cultivate. These days customers are less tolerant of service that doesn’t meet their expectations. They express their dissatisfaction via social media. They’re fickle in the relationship they have with most any company. In the pursuit of loyalty, implementing a customer callback strategy is one more tool to add to your customer service toolbox. Ensure that you’re in alignment with callback best practices, using this “playbook” from Interactive Intelligence Contact Center Consultant, Todd Marthaler.

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