Email Essentials:
A Frontline Guide for Writing Effective Emails
Oct 16, 2008
An email interaction creates a lasting impression and legally binding document between your company and the customer. Poor writing skills can undermine the company’s credibility. On the other hand, effective email communications can enhance image and build customer loyalty and retention. Make sure your emails are free from grammatical errors, confusing wording, and unfriendly tones. This session will outline the steps to writing effective emails and will provide a template to follow for clear, concise communications, as well as a practical checklist of wordings and practices to avoid.
Seminar attendees will learn to:
• Describe how email communications can enhance or damage a customer relationship.
• Define the components of an effective email opening.
• Write complete sentences in a clear, active voice and avoid sentence fragments and improper grammar.
• Identify words and phrases that convey a personal tone.
• Outline commonly misspelled and misused words.
10/16/2008 11:00 AM EST
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