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dvsAnalytics Names Denny Michael as Chief Marketing Officer


Susan Leid
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dvsAnalytics Names Denny Michael as Chief Marketing Officer

UC Industry Veteran to Lead, Scale Company’s High-Growth Marketing Team; Accelerate Digital Transformation Initiatives

SCOTTSDALE, Ariz., February 20, 2018dvsAnalytics, a globally recognized leader in workforce optimization, today announced that Denny Michael has joined the company as chief marketing officer. Denny brings deep technical and market experience to the dvsAnalytics management team, having driven business optimization and transformational marketing initiatives for industry-leading software vendors throughout his career.

“Denny has an impressive record of building high-performance marketing teams and programs that bring winning products to market,” said Kathleen Kelly, CEO of dvsAnalytics. “His deep understanding of marketing trends and market knowledge, coupled with his passion for enhancing the customer experience, represent a distinct advantage for dvsAnalytics as we continue to invest in our teams, products and services.”

“I’ve been following the company’s trajectory over the last several years, and it’s clear dvsAnalytics is well-positioned in the market as one of the leading workforce optimization platform providers,” said Michael. “The foundation of the platform, along with an extensive global customer list and strong channel alignment, will enable us to grow and enhance our position in today’s marketplace. I’m excited about our strategic technical roadmap and what industry analysts are saying about dvsAnalytics.”

As the former senior vice president of marketing at AVST, Denny brings more than two decades of experience creating award-winning brands and programs to dvsAnalytics. Prior to AVST, Denny led marketing programs for Starbase and NQL, both publicly traded software companies. Denny holds a bachelor of arts degree from the California State University, Fullerton.

About dvsAnalytics

dvsAnalytics is a leading provider of workforce optimization software that enables organizations to improve their contact center performance while enhancing the customer experience. The company’s Encore™ Suite includes comprehensive applications for recording, 360° quality management, workforce management, analytics, and gamification. Encore is particularly known for its automated coaching, integrations with industry-leading communication platforms, and its rapid return on investment. dvsAnalytics has successfully delivered these solutions to enterprises, across all industries, for over 30 years. From its innovative solutions to exceptional support, customers and resellers find that doing business with dvsAnalytics is a pleasant and profitable experience. Learn more at www.dvsanalytics.com or follow the company on LinkedIn,TwitterFacebook and Google+.